L'Oreal Texture Expert Series - Coarse & Rebellious Textures

Texture Expert by L’Oreal is the latest addition to the comprehensive range of styling products. Letting clients enter the world of styling crafted in fashion that embraces technical innovation, artistic inspiration, and unique customization to deliver four collections tailored to transform specific hair textures through style.

The collections of Texture Expert empower people with the tools to deliver optimum performance to each hair texture while exploring their creativity.


Spirale Extreme Curl Defining Cream

Texture Expert Series

Ideal for:
Taming unmanageable, dry wiry curls.
Benefits/Effects:
Calms, Coarse, dry Curls with controlling conditioners. Defines spirals & helps improve curl, contour, formation & structure. Controls & softens the hair fiber leaving it silky to the touch.

Fluid Intense Straightening Serum

Texture Expert Series

Ideal for:
Intense, sleek, straight-styles.
Benefits/Effects:
Rich styling serum envelops the cuticle locking it down into a smooth straight fiber helps decrease styling time & provides impecable brush glide.

Gelee Riche Anti-Frizz Styling Gelee

Texture Expert Series

Ideal for:
Styling versatility with a frizz free finish.
Benefits/Effects:
Gel serum teture combines the radiant shine & styling ease of a serum with the control of a light gel. Adds shine to styles whether straight, wavy, or curly. Delivers rich cuticle conditioning without weight.

Smooth Ultime Discipline Crème

Texture Expert Series

Ideal for:
Volume control & conditioning.
Benefits/Effects:
Richly nourishes & tames coarse dry textxures to soften & smooth. Provides curl relaxation, firzz control & protection from volume inducing humidity.

Perfect Shimmer Shine Illuminating Mist

Texture Expert Series

Ideal for:
Finishing styles with intense shine.
Benefits/Effects:
Provides radiant luster & hi-reflect shine. Helps illuminate hair color & vitality while controlling firzz & fly aways. Micro fine mist provides an even veil of shine for the perfect style finale.